About Us

Hi! We’re Mitesh & Rishika Jain, founders of PiK A BOO – and more importantly, passionate parents on a mission to bring purposeful, mindful play into every Indian home.

As parents ourselves, we faced the same challenges you do – choosing the right toys, books, and essentials that go beyond flashy gimmicks. We wanted something deeper – something that’s safe, meaningful, and aligned with the values we hold dear.

With my background in Marketing (MBA, Welingkar Institute of Management, Mumbai) and Rishika’s deep-rooted academic love for philosophy and Indian culture (M.Com, MA in Philosophy, Diploma in Jainism) – we knew we had the tools to create something truly special.

Our shared love for Jainism, with its principles of simplicity, compassion, and inner growth, shaped our vision. We wanted our child to grow up with toys that spark imagination, books that carry values, and products that are thoughtful, sustainable, and rooted in Indian wisdom.

And so, PiK A BOO was born – not just as a brand, but as a reflection of how we parent.

Whether it’s our Shloka Cloth Books, Quiet Activity Toys, or our range of eco-friendly feeding essentials, everything we create comes from a place of care, learning, and love. It’s the kind of childhood we dream of – playful, curious, culturally connected.

We’re proud to build this dream together and grateful that you’re now a part of it.
Welcome to the PiK A BOO family – where every product is a piece of our story.